Information and Broadcasting Ministry has asked all ministries and departments to be more forthcoming in sharing news and advertisements with public broadcasters Doordarshan and AIR for wider dissemination considering the fact that their reach is up to remote places.
Information and Broadcasting Secretary Bimal Julka has written a letter earlier this week saying there should be encouragement to share more news and advertisements with DD and AIR after complaints that they are ignored.
“I said we should encourage sharing of more news and advertisements with DD and AIR because of their sheer reach. They even cover rural areas,” Julka said in New Delhi on Saturday.
He said his letter was warranted as there were complaints that several departments do not share news and advertisements with DD and AIR.
He denied suggesting to ministries that the news and advertisements should be given only to DD and AIR and not to private news channels and print media.
“We did not say give news and advertisements only to DD and AIR. We greatly value all news channels and print media,” Mr. Julka said.
Advocating the need for giving more advertisements to DD, he said the public broadcaster has a good advertisement package.
