Century-old American stationery giant Crayola changed their crayon labelled ‘flesh’ to ‘peach’ in 1962.
This was widely welcomed as an acknowledgement of the African-American civil rights movement led by people like Rosa Parks, Malcolm X and Martin Luther King.
In the early 1990s, the company introduced a box of eight crayon sticks branded 'multicultural crayon,’ which the company’s website describes as ‘an assortment of realistic skin tones.’
A customer review of the product on the website says, “My church in DC found this perfect for all kids in our Sunday school to find one that matched them.”
Some white supremacist groups, however, launched a campaign against the multicultural crayons, accusing the company of minority appeasement and taking political correctness too far.