BJP to meet two crore voters over cups of tea

The chai pe charcha campaign, will be inuagurated on February 12, 2014 by Narendra Modi in Ahmedabad and will take place simultaneously at 1,000 locations across 300 cities.

February 04, 2014 08:48 pm | Updated December 04, 2021 11:26 pm IST - NEW DELHI

In this January 26, 2014 photo, BJP supporters serve “Modi Tea” in Bhopal as part of the party’s campaign for the 2014 general elections. Photo: A.M. Faruqui

In this January 26, 2014 photo, BJP supporters serve “Modi Tea” in Bhopal as part of the party’s campaign for the 2014 general elections. Photo: A.M. Faruqui

The Bharatiya Janata Party (BJP) hopes to reach out to two crore people over cups of tea at roadside stalls. The ambitious “Chai Pe Charcha” (conversation over tea) campaign will be initiated on February 12 by the party’s prime ministerial nominee, Narendra Modi, in Ahmedabad and will take place simultaneously in 1,000 locations across 300 cities.

“We are always looking for ways to supplement our ways of reaching out to people and this idea will allow us to share, ask and suggest. The whole exercise is an amalgamation of five technologies — DTH, Internet, satellite, mobile phones and social media,” said Leader of the Opposition in Lok Sabha Sushma Swaraj here on Tuesday.

To be held in five-day intervals, the campaign will be addressed by Mr. Modi and senior leaders of the BJP. In some places, the meetings will be addressed either by Mr. Modi or by senior party leaders or both, she said. The Chai Pe Charcha campaign has been designed for a wider outreach, and each meeting will be based on a theme. The first such meeting on February 12, for instance, will be on good governance.

“For the first 30 minutes, the leaders will put forth their views; then, there will be an hour-and-a-half of question-and-answer session. People can share thoughts, ask questions or make suggestions during the interactions,” she said.

A special song and a video have been produced to popularise the event.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.