In an attempt to strike a chord with women voters ahead of the general election, the woman’s wing of Jharkhand Bharatiya Janata Party has launched a Mehendi Lagao (apply henna) campaign in the pilgrim town of Deoghar.

“We have launched a door-to-door campaign and have been applying mehendi in the form of lotus, the party symbol, on the palms of women voters since last week to garner support for the prime ministerial candidate, Narendra Modi,” Mahila Morcha president Usha Pandey said. The mehendi campaign would continue across the State under the supervision of district committees.

The State committee of the party had appointed a person in-charge of each district, who would ensure that the leaders explained to women why they should vote for Mr. Modi, Ms Pandey said.

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