Zee Telugu is 10 years old

March 30, 2015 12:00 am | Updated 06:03 am IST

Celebrating its tenth anniversary, Zee Telugu has roped in a big screen star. On Sunday, it was announced that actor Tamannah Bhatia will be the channel’s brand ambassador.

In its decade-long journey, Zee Telugu had come up with some very popular offerings such as Gold Rush , a show which had 1,200 women participants winning 15 kg of gold, serials like Muddu Bidda , Pasupu-Kumkuma and Ammana Kodala . In terms of standing, the channel claims it occupies the second position in both fiction and non-fiction genres.

Propping up

non-prime time

After strengthening prime-time with shows and serials, Maa TV now looks to focus on the non-prime time slot. To this end, the channel has come out with Panduga Chesuko , a show that seeks to tickle the funny bone. It is hosted by popular anchors Laasya, Phani and Ravi.

According to Maa TV, Panduga Chesko is made up with skits, interviews of celebrities and also phone-ins of viewers.

Apart from this, the channel’s popular cookery show Maa Oori Vanta gets still trendier.T. Lalith Singh

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