East Godavari district administration is making arrangements for the celebration of three-day ‘beach festival’ at Vakalapudi beach for the second consecutive year from January 10.
Addressing a review meeting with the officials of various departments here on Wednesday, Collector Neetu Prasad said that the State government allocated Rs.12 lakh for the last festival, while the sponsors had come out with another Rs. 40 lakh. She said that efforts were on to get more funds from the government for this year event as the first round of beach festival was a grand success.
Recalling the traffic congestion on the Beach Road during the last festival, the Collector asked the police to identify alternative routes to avoid traffic jams.
Different committees were appointed to ensure peaceful conduct of the festival and the convener of each committee was directly answerable to the Collector. Similarly, a sponsors’ meet would be conducted in which the hoteliers and tour operators would be invited. Ms. Neetu asked the officials to arrange a photo exhibition that would depict the places of importance in the district.
She also suggested arrangement of stalls in the exhibition by the government departments.
Cultural performances would be arranged on all the three days for providing entertainment to the audience, she said.
