Union Tourism Minister K. Chiranjeevi on Tuesday announced important shift in strategy to promote India by launching “Find What You Seek” campaign.

Mr. Chiranjeevi formally launched India’s new international and domestic campaigns at the World Travel Mart 2012 in London. He said there was paradigm shift in the campaign. Referring to the “Find What You Seek” campaign, Mr. Chiranjeevi said: Tourists from world over can find the destination or product of desire in India. Let it be heritage sites, forts, beaches, backwaters, lakes, mountains, adventure, wildlife, culture, festivals, medical, wellness, MICE, religion or shopping.

The Union Minister noted that India offered something for everyone.

“That is why we are proud to say that India is an incredible destination with range of products as no where else. It is truly in India, you will find what you are seeking,” he remarked.

He also spelt out measures to encourage domestic tourism and promote lesser known destinations.