The Incredible India campaign, showcasing India as a destination of choice for global tourists, has won a rare UK award for the most creative media campaign using ethnic imagery.

The ‘GG2 Campaign of the Year’ award was presented to Jagdish Chander, Director, India tourist Office, UK and Ireland, by Cherie Blair, wife of former British Prime Minister Tony Blair last night.

The incredible India campaign launched in 2002 was aimed at drawing the discerning tourist to India. Since then the eye-catching imagery has won awards and helped boost tourist arrivals to the country, the citation said.

“The worldwide campaign showcased India as a destination of choice for art aficionados, culture vultures, film buffs and thrill seekers and spa lovers,” it said.

Migrants have made huge contribution to the economy of Britain and the country has gained considerably from its policy of diversity, Tony Blair, who was Chief Guest at the function noted.

“London could win the bid for 2012 Olympics mainly because we projected London as a diverse city,” he said.

Leading NRI industrialist, Lord Swraj Paul, Deputy Leader of the Liberal Democrats in the House of Lords, Lord Navnit Dholakia, Barry Gardiner (MP)and Rami Ranger (NRI entrepreneur) were also present.

Christopher Rajendran Hyman, an NRI and CEO of Serco Group, a service company that deals in logistics and people management from aviation to education, won the ‘Garavi Gujarat 2 (GG2) Man of the Year award 2009.’

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