Amazon Studios announced on Monday that it will significantly expand into movie production by acquiring films for theatrical release and early-window streaming through its subscription service, Amazon Prime Instant Video. A key part of the new venture is to shrink what’s historically been a three-month window reserved for theatres, instead getting movies to its website four to eight weeks after theatrical release.
Roy Price, vice president of Amazon Studios, said the company’s goal is to produce 12 movies a year, with production beginning later this year.