Ultra-high-end exotic cars which are designed to provide a clean, safe and highly efficient performance are set to storm Indian roads by the end of this year.

Dubai-based Ultimate Motors, one of the leading distributors of exotic and luxury sports cars in the world,

will launch three brands of Super Hyper Cars by December.

US-based Shelby SuperCars' Ultimate Aero holds the record for the world's fastest car with a speed of 413 kilometres per hour (257 mph) and belts out a whopping 1,183 horsepower. Those numbers make it the world's most powerful production car. This machine can go from 0 to 60 mph in a mere 2.78 seconds.

And in the race are Denmark's Zenvo and UK-based Arash are also in the race to introduce their SHCs into the Indian market. Arash boasts unique road car aerodynamics while the Zenvo comes with full carbon body and steel chassis.

All the three SHCs are priced between Rs 2.4 to 5.4-crore.

"The demand for luxury cars in India is increasing and people are now keen on customised cars. We are in touch with four leading dealers in India and expect to launch commercial SHCs by the end of this year," Ultimate Motors' President Nasser Al-Hai said.

SHCs are exotic cars, whose performance is superior to that of its contemporaries and have been defined specifically as "very expensive, fast or powerful cars with a centrally located engine."

Initially, Ultimate Motors expects to sell three units of Shelby, two units of Zenvo and four cars of Arash by next year.