MUMBAI: Did you know that Mumbai’s civic body has 450 schools providing education via video conferencing, or that over 700 gardens were built in the city in last five years? If the answer is no, then the Shiv Sena’s poll campaign is all set you bring you up-to-date on more such details.
Taking a major turn from the 2012 Marathi slogan of Karun Dakhvla (We did it), the party’s 2017 civic poll campaign will feature a question in English: #Didyouknow?
The party has put up posters and hoardings in 10 densely-populated and frequented places in the city to kick-start a campaign to gauge people’s reaction to the idea. “This is an attempt to bring out the fascinating information about the BMC, which is not necessarily known to all. We are trying to tell the world, not only voters, the enormity of the work BMC does,” Yuva Sena chief Aaditya Thackeray told The Hindu .
The campaign, designed by a party of activists, largely targets social media-friendly youth. “We have not discarded the Karun Dakhvla campaign. After all, we want to tell the world what we have done in five years, but at the same time, this tagline tells the public of the magnitude of that work in simple language,” said a Yuva Sena activist closely linked to the campaign.
