Kerala State Cooperative Consumers’ Federation Limited (Consumerfed) will organise Christmas fairs across the State from December 21. Altogether, 1,675 venues will be arranged in Kerala to host the fair and control the price rise of essential commodities during the season.
Officials say the required stock for hosting the fair will be ready at the Consumerfed godowns within December 10. For the venture, Consumerfed will invest ₹160 crore, they say.
The fair also promises subsidy between 30 and 40% for the 13 selected items, including rice and sugar. Non-subsidy items such as Biriyani rice and raw rice too will be available at the venues along with other selected Fast Moving Consumer Goods.
For a change, this year Consumerfed will also market ‘Thriveni’ cakes at an affordable rate to the consumers. The price will be between ₹65 and ₹125 based on the weight. Customers who wish to purchase the cakes will have to place their order within December 10.