As part of its efforts to reach out to consumers who are burdened by the escalating cost of essential commodities, the Triplicane Urban Cooperative Society (TUCS) has introduced a few schemes to make them affordable.

TUCS, which is the first consumer cooperative society in the State, has been providing groceries at competitive prices, compared to other retail stores. It has also recently introduced a scheme where consumers can purchase branded commodities at a discounted rate.

Officials at TUCS said that the scheme to provide discounts would be available for popular brands. “Many consumers want to buy branded products, apart from those offered by the Society. Instead of giving discounts on products for a particular month or season, we came up with this concept to provide discounts throughout the year,” said an official.

The discount scheme has been made available at all 12 Kamadhenu supermarkets in areas including Royapettah, Besant Nagar, Kilpauk, Teynampet and Meenambakkam. The discount ranges from five per cent to nearly 30 per cent.

Consumers can take home a variety of branded items, including refined oil, pulses and health drinks for a nominal price.

Residents said shopping in TUCS super markets helped them purchase several branded items that fit in their budget. Shantha Raghavan, a resident of Triplicane said that she regularly purchases at the supermarket because the products are priced nominally compared to other retail stores.

“I save a minimum of Rs. 5 to Rs. 10 in every item I purchase. TUCS must ensure uniform quality in its own products,” she added.

Consumers also suggested that TUCS could opt for mobile business until they find space in other areas.

Sources in TUCS said consumers could save about Rs. 1,000 in their monthly purchase through the discount scheme.

The cooperative society also plans to offer a 25-kg bag of rice for a subsidised rate of Rs. 625. The rice to be procured from West Bengal would be otherwise priced at Rs. 200 more.

The cooperative society is also in the process of opening petrol bunks in K.K. Nagar and Periyar Nagar to ensure quality of fuel. According to sources in TUCS, construction work would start in a few days.

The outlets would be leased to Indian Oil Corporation for 19 years. The fuel retail outlets would be ready in six months.

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