BSA Champ, the kids store brought out by the TI Cycles of India, is an exclusive store offering a range of kids bicycles and toddler products. Venkateswara Cycles, an exclusive BSA Champ kids’ store, was launched in T. Nagar, recently.

A part of the Murugappa Group, TI Cycles has more than 400 exclusive stores which offer mobility and fitness solutions to all age groups.

BSA Champ kids’ store will specialise in an exclusive range of kids’ products, ranging from prams, walkers, swing cars, tricycles, cycles and more. The store is intended to target children aged one to eight years.

 Speaking on the occasion of the launch, Rajesh Mani, GM Marketing & Retail, TI Cycles of India, said, “Weare proud to launch a concept store. Retail is booming in India and children form a very important part of the retail sales.

With a growing kids market in India from new-borns to toddlers and pre-schoolers to pre-teens, we will be seeing a rise in kids-only formats.  We are poised to add more such exclusive stores under the BSA wing in the future.

Venkateswara Cycles is located at 2/204, Mallika Mansion, North Usman Road, T. Nagar. Ph: 43563606. For more details, visit: www.bsahercules.com.

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