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Updated: May 14, 2014 02:35 IST

Sports stores bear the brunt

K. Manikandan
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Chandra Kumar Chopda of The Pavilion, a sports goods store, will be among the worst hit due to the shifting of the Chennai matches — Photo: R. Ragu
The Hindu
Chandra Kumar Chopda of The Pavilion, a sports goods store, will be among the worst hit due to the shifting of the Chennai matches — Photo: R. Ragu

During the IPL season, sales of t-shirts, wrist bands and caps result in business of nearly Rs. 10 lakh, every day.

​​For traders on Wallajah Road, regarded as the one-stop location for sports enthusiasts, gloom is writ all over.

“We run our sports shops not just for business, but also for the sheer love of it. Firstly, we are disappointed that not even one IPL game is being held here, and second, it has hit our business very hard,” says Chandra Kumar Chopda of The Pavilion, a sports goods store.

The worst hit are the 30-odd permanent stores around the stadium, apart from the many temporary shops that make brisk sales, adds Mr. Chopda, who is also president of the Sports Goods Retailers Association of Tamil Nadu.

During the IPL season, sales of t-shirts, wrist bands and caps result in business of nearly Rs. 10 lakh, every day.

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