Attempting to attract the youth to register themselves in the electoral rolls and cast their vote in the May 16 polls, the Election Commission has roped in musician Paul Jacob and playback singer Blaaze, who have composed a reggae-based song for its #TN100percent campaign.
2.4-minute composition
The Commission is hoping to make an impact among the youth with the 2.45- minute composition. ‘ Sudhanthira thaagam, viduthalai raagam’ starts the composition and goes on to say ‘ Vote podu, Thamil nattuku 100 per cent akividu!’ The EC has taken to innovative methods to create awareness of the Assembly polls among general public and the youth in particular.
It has already roped in sports stars and celebrities from the Kollywood to put out small clippings insisting on the importance to vote on May 16.