Summer is here and Aavin, the Tamil Nadu Co-operative Milk Producers' Federation, plans to increase availability of its products, including milk, butter, ghee, buttermilk, ice cream, lassi and curd.

Already around 15,000- 20,000 litres of milk a day is being made available at all its 56 parlours, 51 automatic milk vending outlets, which also sell other Aavin products, and 140 franchise outlets in the city. “We plan to add another 80,000 litres of milk daily,” said sources.

Earlier, around 10.50 lakh litres of milk per day used to be supplied by the Federation. Now with increased procurement of milk, large quantities of butter and ghee are available.

“Two tonnes each of butter and ghee are consumed by Chennaiites everyday,” a source said.

In order to cater for the growing demand, Aavin is adding more parlours in the city. “Three new parlours are shortly coming up at Padikuppam, Choolai and Mogappair West. Our existing parlours are being spruced up. We are installing boards, listing stocks and also advertising the parlours for better visibility,” said a source.

Aavin is also taking steps to increase availability of ice cream from 800 litres per day to 1,300 litres per day.

Geetha Shanmugasundaram, a resident of Anna Nagar, said: “Apart from our daily milk consumption, we buy khoa, butter and ghee from Aavin, but not ice cream. I used to buy Aavin ice creams earlier. I prefer ice creams of private brands as they offer more variety. Aavin just has traditional fare like ice cream in cups, ice candy and family packs.”

Around 10,000 200-ml packets of buttermilk and 7,500-8,000 cartons of lassi are also sold in the city.

Nearly 3,000 sachets and 2,000 cups of curd are purchased by those who do not have time to make curd at home.

Consumers can call in with their suggestions and complaints on 1800 425 3300.


Deepa H. RamakrishnanJune 28, 2012