Having introduced over 1,220 designs last year, Co-optex will compete aggressively with other players in the market through publicity campaigns, according to Handlooms Minister K.K.S.S.R. Ramachandran.
“Private players are purchasing materials from our co-operative societies and selling them at higher rates as compared to Co-optex. They get good visibility due to advertisement campaigns and people are falling for them. We have also decided to compete with them in the coming days, for which we seek public support,” Mr. Ramachandran told The Hindu.
Earlier, inaugurating a 24-day National Handloom Expo-2010 at Co-optex complex on Pantheon Road on Friday, he said that 20 per cent rebate is available on all products sold at the exhibition. Last year, Co-optex sold materials worth Rs. 4.45 crore and was targeting Rs. 5 crore this year.
“Co-optex has been showing good results for the last few years and this shows increasing patronage for our products. Till January 2010, we sold materials worth Rs. 170.44 crore against the target of Rs. 180 crore. Next year, we hope to touch Rs. 200-crore mark,” he said.
Over 140 co-operative societies and corporates from 15 States have set up 94 stalls to showcase products, including silk and cotton saris, dhotis, cotton shirts, bedspreads, bedsheets, lungies, dress materials, curtains, pillow covers, towels, woollen items, handbags, shawls, carpets and readymade materials.
The expo will open at 2 p.m. on weekdays and at 10 a.m. on weekend/holidays. It will close at 9 p.m.
The Minister gave away cash prize and citation to 10 primary co-operative societies, 15 weavers and a designer at the function. Information Minister Parithi Ellamvazhuthi was present.