The 2009 editions of GETIT Infoservices’ Yellow Pages for Chennai were released by Union Minister for Textiles Dayanidhi Maran at his residence on Sunday.
The first copies of the two directories, B2C for offices and homes, and B2B for industries, were received by R. Srikanth, General Manager, GETIT Infoservices.
Speaking after the release, Mr. Srikanth said that the directories were paginated using a proprietary multi-level categorisation system for products and services. He said that unlike in previous buying guides, the Yellow Pages would not be categorised alphabetically. Similar items like “diamonds,” “gold” and “gems,” for example, would be grouped under the head “jewellery” to provide an improved search experience, he said. These “verticals” would be sub-divided further based on application and attributes.
With over 4,600 advertisements and over 53,000 verified business listings, the Chennai buying guides were tailored to the new system after extensive research conducted among its user and advertiser segments, he said.
More than 3.5-lakh directories would be printed for Chennai and would be distributed free of cost using the regular channels, Mr. Srikanth said. Additional copies could be obtained by contacting GETIT at 044-66333333. The distribution would commence next week.
