Ajrak Gajji silk blouses in glistening earthy shades, sharp, silken Nehru Jackets, saris in jamdani, cotton, tussar and mul. Clutches, chappals, kaftans, palazzos and tunics of varied prints, fabrics and designs. Finely hewn earrings of brass and silver, pearl-studded bracelets and necklaces plated in gold. Platters of copper and wood, glossy ceramic bowls, hand-painted oil bottles, a candle-holder carved out of wood.
Jaypore, an online retail brand for craft-based products, has always been about showcasing the skills of Indian craftsmen. The design platform that currently partners with over 600 artisan communities , textile designers and independent artists to create their mind-mindbogglingly diverse collection of clothes, jewellery, home décor, art and accessories, will be in the city this weekend.
They will bring a curated collection of women’s wear, silver jewellery, footwear and beauty products to Amethyst, Chennai on November 17 and 18. The event seeks to give its audience a first-hand contact with the brand, especially reaching out to the customers who don’t necessarily shop online, says Jaypore’s co-founder Shilpa Sharma.
“We have been in the online space for five years now. This is a great way to connect with our customers in person and allow them to validate what the quality and craftsmanship we stand for.” The Open House will include an immersive talk on lesser-known saris by textile scholar and revivalist, Sabita Radhakrishna, on November 18, between 3 pm and 4 pm. The talk will also feature a short small demo on the loom process of these rare weaves.
(Jaypore Open House will be held at Amethyst, Whites Road on November 17 and 18 between 11 am and 7 pm)
