Uday Adithian has a knack for identifying good musicians. He also has the business sense to promote them, says Liffy Thomas
The music season is drawing to a close. But for Uday Adithian, the music never dies. The 70-year-old agriculture consultant is in the business of identifying young musicians and giving them a launch pad. He helps them perform at temples, parks, malls and organisations that promote fine arts.
“For the last one month, I organised over 60 programmes sending young talents to perform for fine arts clubs,” says Adithian, who has been in the field of work for the last eight years.
When the dance season ends, sivaratri, navaratri and other temple festivals keep will him busy. Adityan gets in touch with music teachers and asks them to send their best students who are put through an audition.
“I am largely associated with Giri Fine Arts, a division of Giri Trading Agency, where young participants are given a voice test and made to play with accompaniments,” explains Adithian, who also runs Srivaru Sangeetha Samarpanam Trust where young talents are promoted.
Anyone from Standard III and above can sign up with Giri Fine Arts to perform at public places. “There are plenty of talents in the city and no paucity of events. They only need a launch pad,”he says. Adithian has given nearly 250 youngsters a platform to perform and prove their mettle.
Adithian is not a trained performer, but a lover of classical music. “My grandfather, mother and sister all used to sing. That is probably what subconsciously drew me into this field,” he says.
To sign up, email firstname.lastname@example.org