Sketching User Experiences: Getting the Design Right and the Right Design, Bill Buxton

(Elsevier, Rs. 3,452)

There is a fervour in the way new products, with their rich and dynamic interfaces, are released in the market. They promise to make life easier, solve the most difficult of problems, and maybe even make the world a better place. The reality is that few survive, much less deliver on their promise. The problem? Absence of design and an over-reliance on technology.

The solution is simple. We need design. But design as described here depends on different skill sets, each essential, but on their own, none sufficient. Of course, designers are faced with new challenges that build on, rather than replace, existing skills and practice.

This book approaches design and design thinking as something distinct that needs to be better understood by both designers and the people with whom they need to work — in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Designers, usability specialists, the HCI community, product managers and business executives share their thoughts and ideas.

The objective is to build the notion of informed design: moulding emerging technology into a form that serves our society and reflects its values. Grounded in both practice and scientific research, this engaging work aims at sparking the imagination, while encouraging the use of new techniques, breathing new life into user experience design.

Father, Son & Co.: My Life At IBM And Beyond, Thomas J. Watson, Peter Petre

(Random House, Rs. 1451)

In this first-person account of a family drama that changed the face of American business, the man who transformed IBM into the world’s largest computer company reflects on his lifelong partnership with his father — and how their management style and shared dream of excellence united to create a corporate culture that became the blueprint for the technology boom.

In the course of 60 years, Thomas J. Watson Sr. and his son, Thomas J. Watson Jr., built the international colossus that is IBM. This is their story: a riveting and revealing account of two men who loved each other as well as fought each other, fiercely.

Though this is their story, it’s also the story of IBM. It chronicles the management insights that shaped its course and its unique style that made Thomas Watson Sr. one of America’s most charismatic bosses. It also throws light on some of the daring decisions of Thomas Watson Jr., which transformed IBM into the world's largest computing company.

An honest book, Watson's willingness to write about the loving but ferociously combative relationship he had with his father and the turbulent battles behind some of IBM’s most far-reaching decisions gives readers rare insights into the realities of leadership.

What is your mobile Number?, Seema Midha

(Times Group Books, Rs. 199)

The kind of effect numbers have on our lives is intriguing, especially our mobile number. It can tell almost everything about an individual — character, personality, likes, dislikes and his/her present and future.

The more you understand, the more you want to know. It is astounding! If the date of birth is also known, then one does not even need to see the person!

This book will change your whole perspective, your way of looking at life. You will be stunned to see how much you can actually achieve. So find out if all your problems are due to the mobile number you have!