Apollo Hospitals on Monday launched a special Cancer Detection Programme for Rotarians in Chennai in an attempt to promote early detection by spreading awareness of risk factors causing cancer.

The Rotary Club of Madras Midtown has joined Apollo Hospitals in their cause to fight cancer. The Rotary Cancer and Research Foundation, a charitable trust, was founded to promote awareness of the risk factors of cancer and to implement prevention and early detection initiatives in the economically deprived sections of society.

As part of this agreement, Apollo Hospitals will offer a 30 per cent additional discount on the existing cancer screening tariff. The hospital has also promised to give 25 per cent of the proceeds back to the Rotary Cancer & Research Foundation, towards treatment of poor patients.

Prathap C. Reddy, Chairman, Apollo Hospitals Group, said: “It is critical that we bear in mind that early detection is the key to tackling this adversary. Our mindset has to move towards a focus on ‘wellness,' with every individual taking the ownership to remain healthy.”

T. Raja, oncologist, Apollo Hospital, said several cancers, if detected in the first few stages, had a cure rate of 80 per cent or over.

G. Sreevidhya, chairman, community services (health) Rotary International District 3230, spoke.

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