Chennai Municipal Solid Waste Pvt. Ltd., a Special Purpose Vehicle owned by Ramky Enviro Engineers Ltd, on Thursday began a campaign to create awareness of keeping the city clean among five lakh families.

Mayor Saidai S. Duraisamy launched the campaign at Ripon Building.

Employees of the company would explain their garbage clearing operation to every household in the zones of Teynampet, Kodambakkam and Adyar.

They would coordinate with residents' welfare associations to organise public performances in all localities. The first phase of the awareness campaign would be completed in 12 days.

Later, the campaign would be modified to tackle the emerging challenges to garbage after all wards are covered by this month-end.

Streetplays would also form part of the campaign in 47 wards.

Residents would be encouraged to tell the problems pertaining to conservancy operations to the employees of the conservancy operator. “Garbage clearance will be better if residents cooperate. The employees will inform them the time of collection and the importance of source segregation. Residents would be requested to segregate garbage into recyclable, bio-degradable and non-degradable waste,” said an official of Chennai Municipal Solid Waste Pvt. Ltd.

The conservancy operator would also focus on schoolchildren as part of the awareness campaign.

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