You can now carry Aavin’s masala buttermilk to school, college or even while on tour. The Tamil Nadu Cooperative Milk Producers Federation, popularly known as Aavin, on Monday, launched masala buttermilk in 200 ml tetrapacks priced at Rs. 10 each with a shelf life of 120 days.
The masala buttermilk — spiced with ginger, coriander leaves, curry leaves and mint leaves and having just the right amount of salt — was until now, available only in polythene sachets and had to be consumed in a day.
A total of 5,000 litres of special and regular 200 ml buttermilk sachets are being sold in the city on a daily basis.
“Many customers consume buttermilk at lunch and so, most of the sachets are sold before noon,” said an employee of an Aavin parlour. The regular and special buttermilk is being processed at Aavin’s Ambattur Product Dairy.
The masala buttermilk along, with salted table butter and badam milkshake, which were also launched on Monday, are being processed at the Tamil Nadu Cooperative Milk Producers Federation’s Salem facility.
Salted table butter was earlier launched in 500 gram packs and is now available in 100 gram packs priced at Rs. 30.
Aavin sells 2.5 tonnes of cooking butter and 3 tonnes of ghee everyday in the city.
Minister for Dairy Development V. Moorthy, who launched these three products on Monday in the presence of Aavin Managing Director T. K .Ramachandran, said that over the last two years, milk production had increased in the State. In the city, a total of 11.25 lakh litres of milk are sold on a daily basis.
“In February, milk shakes in seven flavours and milk in four flavours were launched. A total of 4.5 lakh packs of 200 ml each are sold every month in the city, he said. "
"Aavin is working towards increasing the sale of milk and milk products,” he added.
