With the heat expected to shoot up in the coming days, Aavin has begun door delivery of its products including milk, ice creams, pizzas and veg rolls. On Thursday, Minister for Dairy Development Rajendra Balaji launched the scheme called ‘Aavin at your Doorstep’ in the SAF Games Village at Koyambedu.
Speaking on the occasion, he said it was former Chief Minister Jayalalithaa’s dream to provide profits to farmers from the sale of milk and milk products. Residents of localities including Jai Nagar, Koyambedu and SAF Games Village can call 7358111222 and order these items between 9 a.m. and 6 p.m. on all days.
“The idea is to link our 17 hi-tech parlours with nearby residential localities so that products can reach homes quickly. In a month's time we will implement the system in other parlours and residents of areas including Anna Nagar, Besant Nagar, Thiruvanmiyur, T. Nagar and Adyar can call and order,” said Aavin Managing Director C. Kamaraj.
Each parlour would have at least two persons (with insulated vehicles), who will deliver the items without any delivery charge. Training would also be provided to the delivery persons on how to interact with the consumers. Residents, however, were sceptical about the way the door delivery was to be implemented. V. Govindan of Virugambakkam said that one cannot expect a government body to function on a par with private companies.
