Deepavali is the right time to revamp wardrobes. Co-optex has come up with a wide range of collection of saris made by weavers across the State.
At the Deepavali special discount sale that got off to a start at the Thillaiyadi Valliammai showroom in Egmore on Thursday, the collection has been catalogued into different varieties and named after the rivers in the State.
‘Vaigai’ saris, for instance, are sourced from Madurai, and draw attention for their intricate thread works and floral designs resembling Andhra Pradesh’s Pochampalli motifs.
Organic saris, a new introduction this year, is set to attract eco-conscious women. Woven in an aesthetic fashion and coloured using herbal dyes, the saris go easy on skin and environment.
Woven with soft cotton threads ‘Cauveri’ saris offer comfort and elegance. Working women who are looking for pastel shades with minimal works can pick ‘Tirumani’ saris. ‘Archana’ saris are priced below Rs. 400, making it an ideal option for low-budget purchases.
The age-old ‘tie and dye’ method of dyeing comes with a contemporary touch in ‘Ponnai’ saris, which are made in Vellore and Sholingar. ‘Bhavani’ and ‘Mutharu’ silk saris are also displayed in a variety of colours and designs.
Among the extensive silk collection, Co-optex’s signature brand this year is ‘Rudra,’ which comes in traditional motifs like peacock and offers a classic look. In an attempt to meet the growing demand of the youngsters, Co-optex has introduced kurta materials in silk.
Thirty per cent discount will be offered on all saris. Inaugurating the sale, Handlooms Minister K.K.S.S.R. Ramchandran said that 10 showrooms will be modernised and the Deepavali sale target this year is Rs. 200 crore.