In a year, not very often does an entertainment spectacle engage 40,000-50,000 people in Chennai.
But IPL matches involving the Chennai Super Kings (CSK) team in the city have always lured thousands of the cricket-loving community.
The ‘yellow fever’ at Chepauk stadium is also about big business. Sponsors would have spent lakhs of rupees in activities such as brand promotions and other marketing plans for the CSK matches, besides organising match passes for their dealers, partners and other stakeholders.
The cancellation of the IPL matches in Chennai, this year, is a big loss for them.
According to a source, who has direct knowledge of the activities at the stadium, the food outlets that serve snacks, food and beverages there clock revenues of Rs. 15-20 lakh during one match. Besides, roadside vendors and eateries would also be losing out on an opportunity, he pointed out.
“For these people, only Sundays will be a lucrative day due to large crowds at the beaches. IPL matches would be a bonanza for them,” he said.
CSK matches are a great avenue for wider merchandise deals, both for organised and unorganised players. T-shirts and other accessories have always been in great demand among fans. “For Chennai fans, CSK matches are all about dressing up in yellow to flaunt their loyalty and cheer the players. They are unlikely to buy T-shirts or other accessories to wear at home and watch matches,” said an official of a merchandising firm.
It is just not sponsors, hotels and other organisations associated with CSK matches who may lose some revenue. The Chennai matches have, in the past, provided some revenue for the government due to the requirements for police security and special transport arrangements, among others.
