A cultural extravaganza of the National Institute of Engineering, “techNIEks 2010”, got under way here on Thursday.

The three-day event was inaugurated by B.R. Pai, Chairman and Managing Director of VWF Industries (P) Ltd.

A few interesting events in the offing include a cycle marathon, “Cyclothon”, which entails a 24-km race through the main thoroughfares of the city to be held on Saturday.

“Cyclothon” will have a message to support environment conservation and a new green world and will be routed through the key areas of the city. Other events include treasure hunt, and “dil dosti”.

For those with an entrepreneurial bent of mind, “techNIEks” will have events such as “Re-marketing”, which will be an attempt to re-launch a failed product and create a new market.

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