Karnataka's famous Sandur Lambani embroidery has now found a place in the products with Geographic Indication (GI) tag in the country.
Yes, the Register of Geographical Indication has on September 3 granted the status of ‘Registered Geographical Indications', said a press release.
With this registration, about 300 craftswomen of Lambani tribe located in and around Sandur in Bellary district will benefit from the GI tag as they can utilise this tag as a unique selling proposition in various marketing and advertising activities across the globe. With this, no other organisation or individual can sell the embroidery products under this name without registering them as authorised users.
The GI tag for the art comes with the join effort of the Sandur Kushala Kala Kendra, a non-governmental organisation, and the Karnataka State Handicrafts Development Corporation, which sells handicraft products under the brand ‘Cauvery'.
The Sandur Lambani embroidery is unique with its combination of darning, cross stitch, mirror work, and because of the natural dyeing and printing done by the Lambani craftswomen.
One more in the kitty
“Sandur Lambani embroidery is the 28th product from Karnataka that has received GI tag, said Zaheda Mulla, a lawyer specialising in Intellectual Property Rights.