‘Online books cannot add new readers’

June 06, 2014 12:01 am | Updated 12:01 am IST - BANGALORE:

“Even though books are sold online, it may not add new readers. Existing readers will buy books online. Only, book stores can initiate a new reader into books”, said Subroto Bagchi, co-founder of MindTree and best selling business writer.

Speaking at the inauguration of the 11th store of the Sapna Book House at Meenakshi Mall on Bannerghatta Road here on Thursday, Mr. Bagchi batted for the need to establish more book stores. He said that book stores were like a “mental park” where young children could be initiated into the habit of reading.

“Despite progress in the IT field, I am hoping that it does not affect the book trade,” he said.

P. Satish Chandra, Vice-Chancellor of the National Institute of Mental Health and Neurosciences highlighted the impact that literature can have for patients with mental and neurological problems.

“These patients are generally stigmatized and books as well as media can play an important role in reducing stigma in the patient’s life. Communication can play an effective role in removing stigma and literature can act as an aid in treating patients,” he said.

Speaking on the occasion, Writer S.L. Bhyrappa said there was a need to ensure that books reach tier-two cities.

He said there was a need to ensure that books were available at the taluk level. “In Karnataka, books are available only in Bangalore, Mysore, Mangalore, Hubli and Dharwad. Small book store owners need to expand their business by improving their marketing methods,” he said.

Big book shop owners from across the State should meet to understand the challenges and chalk out a strategy for the growth of the book trade, he suggested.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.