Now, Karnataka Milk Federation jumps on e-commerce bandwagon

Get Nandini products, barring milk and curd, delivered with just a click of a button.

May 05, 2017 05:27 pm | Updated December 31, 2018 06:08 pm IST - Bengauru

The various products that will be delivered include ghee, butter, flavoured milk, sweets, cookies, milk powder, paneer and cheese.

The various products that will be delivered include ghee, butter, flavoured milk, sweets, cookies, milk powder, paneer and cheese.

With many e-commerce portals offering door delivery of products, two state cooperative societies too have joined the bandwagon. While HOPCOMS (Horticultural Producers’ Cooperative Marketing and Processing Society Ltd.) introduced the facility last month, the Karnataka Milk Federation (KMF) launched its e-commerce portal www.edairy.co.in on Friday.

With the launch of eDairy, citizens can now get all their favourite “Nandini” milk products, barring milk and curd, delivered with just a click of a button. The various products that will be delivered include ghee, butter, flavoured milk, sweets, cookies, milk powder, paneer and cheese. According to a communiqué here, citizens can even choose when they want the delivery to be made.

To begin with, KMF will be extending the service only in Bengaluru. M.T. Kulkarni, Director (Marketing), KMF, told The Hindu that there were currently 20 stock points across the city, from where deliveries would be made. “There are around 60 delivery personnel in total. Once the demand increases, we will increase the stock points and the number of delivery personnel,” he said, and added that the value of the minimum order is ₹250 and that there won’t be any delivery charge.

There is also a provision to place bulk orders on the e-commerce portal. The pilot project will have deliveries scheduled twice a day — morning and evening. The stock points have been set up to ensure that the “Nandini” products that are perishable in nature are stored, handled and delivered efficiently. The staff of eDairy, who have been trained, can be easily identifiable with their uniform and identity tags, Mr. Kulkarni added.

HOPCOMS

After seeing business of over ₹1 lakh since the launch of the online ordering and delivery facility, HOPCOMS has decided to extend the service across the city. A decision to this effect was taken on Friday, said B. Krishna, managing director, HOPCOMS.

The service was initially restricted to Jayanagar, J.P. Nagar, Koramangala, Indiranagar and B.T.M. Layout.

Mr. Krishna said that along with vegetables, citizens can also place orders online for the delivery of mangoes. Once the order is placed online, the delivery will be made the next day. He also said the value of the minimum order has been increased to ₹500 from ₹250.

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