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Updated: March 18, 2014 23:59 IST

Help Age India launches ‘HUG’ campaign to help elderly

Staff reporter
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Freedom fighter H.S. Doreswamy. Photo: Bhagya Prakash K.
Freedom fighter H.S. Doreswamy. Photo: Bhagya Prakash K.

Help Age India (HAI), an organisation working for the elderly, on Tuesday launched a campaign to bridge the gap between the young and the old in the city. It is called ‘Help Unite Generations’ (HUG).

It calls on college students and young professionals to adopt an elderly person. The volunteers are to keep in touch with the adopted elders through phone and regular visits, inquire about their health, help them with their medical appointments, take them out for walks or even a movie or any social interaction the two agree to.

Officials from HAI said that in view of security concerns, the program deliberately discourages engaging with unknown strangers. The volunteers are to adopt an elder either in their extended family or from their neighbourhood.

The elders would be given the contact details of the volunteer so that they can seek their help, especially in an emergency. “The program is designed to provide a companionship to elders and also build social security for them,” volunteers of HAI said.

‘Human jungle’

The campaign was inaugurated by noted freedom fighter and activist H.S. Doreswamy who said that society had degenerated into a human jungle and social workers should also build a just society along with their chosen field of work. He recounted his younger days when his family had close to 60 members living under one roof.

“With the degeneration of a joint family system to a nuclear family, the most affected are the children and the elders. It is commendable to bring the two together,” he said.


For more details, contact HAI at 080-22124594/22213107.

More In: Bangalore

Kudos ! to the thought ‘Help unite generations ‘ with elders in family by HelpAgeIndia, Bangalore Unit. A service well begun at home and extended to neighbourhoods is always a successful phenomenon. If an awareness campaign done door-to-door educating the youngsters and children living in each and every family as to the need of ‘respect and help the elders at home’ is in itself makes them aware of their responsibilities towards their elders. Then advise them to stretch the carpet of service to elders in the neighbourhood as a part of social responsibility. This would certainly pave a way for better living of elders lime me in society and facilitates knitting them with generations followed –

from:  Mukund Tarikere
Posted on: Mar 19, 2014 at 15:04 IST
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