Teenagers in mini-metros lead their counterparts in metros in being digital natives, according to the TCS Gen Y survey.
The survey queried 18,196 high school students aged between 12 and 18 years.
While it was held among students in 14 Indian cities, a section of the survey deals with Bangalore alone.
This section has findings that provide interesting insights into the digital lives of the young adults. For instance, Bangalore leads the pack in terms of the proportion of teens who said they access internet or prefer to access the internet from home. This perhaps reflects the fact that the city has among the highest personal computer penetrations in the country: the survey notes that 87.7 per cent access net at home compared to the national average of 78 per cent.
The IT capital also leads the pack in the proportion of respondents who access mobile on the phone: 15.05 per cent, ahead of the nationwide figure of 10.9. An extension of this is the fact that the figure of those using a cyber cafe is lowest in Bangalore, which stands at 2.7 per cent, as compared to the figure of 5.3 per cent across the country.
The survey also notes that while Facebook is the mainstay among those surveyed, Bangaloreans are increasingly drawn towards Pinterest and GooglePlus too, indicating their unwillingness to stick to a single social network.
They also prefer laptops to home PCs. Contrary to what one may imagine, young adults here are the least enthusiastic about online shopping in comparison to those surveyed in mini-metros and metros. Compared to the 68.12 per cent all-India average, only 64 per cent of the city’s young adults said they shopped online.
