India’s fifth largest private sector bank, Yes Bank, opened its flagship branch – the first in Andhra Pradesh — here on Thursday.
Inaugurating the branch at Dwarakanagar here, Minister for HRD Ganta Srinivasa Rao said the high-tech branch would shift the focus from plain vanilla transactions to high-end value added services.
The bank would open two more branches at Rajahmundry and Nellore. The city which at present had two branches would have four or five more. The bank had set a target to have 25 branches in Andhra Pradesh in next three years, according to its Group President R. Ravichander.
The flagship branch showcased the cutting edge technologies in tune with the bank’s aim of transforming branches from being mere transaction platforms into service-centric advisory centres, he said.
The state-of-the-art branch was the seventh operational branch of the bank in Andhra Pradesh. Some of the innovative services being offered free of cost were secure and instant money transfer, including bill payments with two-factor authentication and unique online aggregation service under proprietary branch ‘Money Monitor’ on the net banking platform, said Mr. Ravichander.
