India’s fifth largest private sector bank Yes Bank opened its flagship branch – the first in Andhra Pradesh here on Thursday. Inaugurating the branch in commercial area of Dwarkanagar here, Minister for HRD Ganta Srinivasa Rao said that the high-tech branch would shift the focus from plain vanilla transactions to high-end value added services.
The bank will shortly open two more branches at Rajahmundry and Nellore. The city which at present has two branches will have four or five more. The bank has set a target to have 25 branches in AP in next three years, according to its Group President R. Ravichander.
The flagship branch showcases the cutting edge technologies in tune with Yes Bank’s aim of transforming branches from being mere transaction platforms into service-centric advisory centres, he said.
The state-of-the art branch is the seventh operational branch of Yes Bank in AP. Some of the innovative services being offered free are secure and instant money transfer including bill payments with two-factor authentication as well as unique online aggregation service under proprietory branch ‘Money Monitor’ on the net banking platform, said Mr. Ravichander.
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