With a view to address the requirement of the lower income group consumers the Visakha Dairy launched toned milk in a handy 100 ml package priced at Rs 5.

The ultra high temperature (UHT) treated milk has no preservatives and does not need boiling. It can be consumed straight from the pack. It has an increased shelf life and does not require refrigeration, Dairy chairman Adari Tulasi Rao said at a function organised to launch the product here on Sunday.

The 100-ml Visakha Tetra Pak would be sold in AP, Chhattisgarh and Odisha. He said the Visakha Dairy's plant could process 6 lakh litres per day and it had the most advanced processing plant.

He said the dairy was selling 75,000 litres of high quality milk per day with varying fat content in toned, double toned, skimmed and standard milk variants. He said the dairy was aiming at a target of 1 lakh litres per day by the end of the year.

Processing plant

He said the Visakha Dairy was procuring milk from Srikakulam, Vizianagaram, Visakhapatnam and the two Godavari districts. “We are setting up the Rangampeta processing plant at a cost of Rs 20 crore with a capacity of 2.5 lakh litres to 3 lakh litres, as it is becoming increasing difficult to bring the milk all the way from the two Godavari districts. We have to cut down on the transport costs. We tried to acquire the sick Godavari Dairy and turn it around, but the government was not very keen on it. Therefore, we decided to put up a plant on our own,” he said. The plant would be ready by August-September, he added.

He said Visakha Dairy was procuring milk from more than 2 lakh farmers in the five districts, covering 2,800 villages.

“Our primary objective is to provide quality milk and milk products to consumers and at the same time do justice to our farmers by paying them a remunerative price. Of course, a balance has to be struck between the two aims. We have set up a hospital with excellent facilities here for the sake of the farmers and the staff and we also try to provide educational facilities to the children of the farmers,” he said and added that the Visakha Dairy would always strive to be a responsible co-operative conscious of its social responsibilities.


An entrepreneur with a difference September 4, 2011

More In: Visakhapatnam