Rashtriya Ispat Nigam Limited has decided to adopt an aggressive marketing strategy at the annual business plan meeting of all India regional managers and senior branch managers to achieve 36 per cent growth rate.

During the two-day Partners Summit 2012 concluded on Wednesday, RINL Chairman-cum-Managing Director A.P. Choudhary had set the internal target of the company at a turnover of Rs.20,000 crore.

The meeting chaired by Mr. Choudhary complimented the efforts of Marketing Department in achieving the highest-ever turnover of Rs.14,457 crore registering a growth of 26 per cent over the previous year. He also urged all marketing, works and supporting service functionaries to work with single mindedness to achieve the target for 2012-13.


RINL Director (marketing) T.K. Chand emphasised the need of increasing customer services, stepping up project sales and sale of value added steel to increase realisation. The managers made presentation of the business plan of their regions and market initiatives taken in the territorial marketing area. Feedback obtained from the customers during the Partners Summit-2012 was also discussed.

Director (personnel), Chief Vigilance Officer Siddhartha Kumar and others also interacted with the participants.

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