Noted writer Kalipatnam Ramarao on Monday advised the electronic media to exercise restraint since its wider reach compared to print media had a telling effect even in interior areas.

Addressing the gathering after releasing ‘Saradaaki' (for fun), a compilation of satirical writings by senior journalist Mangu Rajagopal at Narla Venkateswara Rao Bhavan in Seethammadhara, he said unlike the print media could influence only the literate who were able to read, people in rural areas were able to watch the TV channels without any hindrance and hence the need for the electronic media to play a positive role.

Visakhapatnam North MLA and City Congress president Tynala Vijaya Kumar said journalists like Mr. Rajagopal were rare and suggested he came out with his autobiography which could be useful to society.

Mr. Ramarao and Mr. Vijaya Kumar felicitated the writer on the occasion.

Senior journalist Patti Nageswara Rao recalled his long association with Mr. Rajagopal who had started as a writer in Visakhapatnam even while he was a teenaged college student and later matured as a seasoned scribe. Editor of Leader, Telugu eveninger, VV Ramana Murthy said the writer contributed a lot to the journalist fraternity in the city. Another senior journalist Dabbiru Ravi Kumar said Mr. Rajagopal though worked at news desk had tremendous contacts with all senior politicians in north Andhra while secretary of Vizag Journalists' forum Gantla Sreenubabu and BS Ramachandra Rao recalled the scintillating headlines and good display which were Mr. Rajagopal's forte.

VJF president M. Yugandhar Reddy said the local scribes were fortunate that Mr. Rajagopal chose to release the book in his home city of Visakhapatnam, though the book was already released in Hyderabad last month.

Electronic media scribe Maa Sarma and senior photographer Vijay spoke.

In his reply, Mr. Rajagopal said satire columns were rare in Telugu journals today. He also spoke of his love for Visakhapatnam and thanked eminent cartoonist Bapu and late Mullapudi Venkata Ramana who immediately obliged him to draw cover page illustration and preface to the book and also the management of Andhra Jyoti which carried the column for years in Sunday magazine supplement.

Treasurer of VJF Nagaraju Patnaik proposed a vote of thanks.

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