As harsh rays of the sun pierces mercilessly through the skin, what can be more refreshing than stocking up on a variety of cool-breezy fabrics that of course strikes a fine balance between comfort and style?
Keeping this in view and ushering in the spirit of Ugadi, Tamil Nadu Handloom Weavers Cooperative Society Limited, popularly known as Co-Optex, has brought an array of saris, dress material and traditional wear for both men and women for the season. With ‘buy two, get one free’ scheme being introduced on Monday, an assortment of cotton, sico, Kanchipuram silk and Kerala silk saris in creative designs were stacked in the showroom shelves.
Plain-coloured silk saris embellished with a combination of embroidery and stone work, soft silk saris with thin golden border attached to an impressive pallu , printed silk saris in contemporary patterns, kora silk saris from Coimbatore and light-weight Kanchipuram sari with temple border are some of the creations that are in for the festive season. “ Ellorukum pattu (silk for all), an exclusive range of saris with textured zari borders, caters to all income groups and continues to be a big draw in Tamil Nadu. The demand for this collection is increasing mainly because the creations come with unique designs,” said P. Meenakesavarao, manager of the showroom.
20 per cent discount
Those purchasing a single product can avail a discount of 20 per cent as well. Cotton saris are priced between Rs.500 and Rs.4,000. Soft silk saris range from Rs.7,000 to Rs.12,000. Men have a reason to cheer as the showroom will bring in a whole range of silk shirts for them in a few days.
The scheme, launched by District Public Relations Officer D. Ramesh, will be on till March 28 and shoppers can visit the venue from 9.30 a.m. to 9.30 p.m. on all days.
Ellorukum pattu (silk for all), an exclusive range of saris with textured zari borders, caters to all income groups and is a big draw in Tamil Nadu
P. Meenakesavarao
Showroom manager
