Tastes and aspirations of people change with time, and it becomes essential that the products have to keep pace with the change, vice-president and head, marketing, of Tata Global Beverages Ltd Vikram Grover has said.
In a bid to reflect the changing values and aspirations of the customers, the TGBL repackaged and re-launched one of its popular brands — Tata Tea Chakra Gold — he said at a media conference here on Thursday.
The blend of the premium dust tea reflected the values of modern woman, who had little time and, at the same time, was uncompromising on quality, he explained.
“Tata Tea has a 22 per cent market share in the country,” the official said.
“The dust tea is a blend of select premium Assam tea to ensure a consistent quality and performance,” director, blending and commercial support, Paul Sandys, explained.
They select the tea from different gardens and then it would be blended to prepare the best selection for the discerning customer, he said. He demonstrated the variation in the colour in the tea brewed from the dust tea from different regions and gardens.
A hallmarkThe golden infusion of the Tata Tea Chakra Gold was a hallmark of superior quality tea, he said.
“The tea is brewed according to the taste of individual drinker and so there can be no single best method of making tea,” he explained.
However, tea from different regions has different aroma and has to be handled differently.
Executive chef of Gateway Hotel Sarat Chandra Banerji showed preparation of some known snacks with a variation of use of tea as an ingredient. He demonstrated the preparation of Tea Mayonnaise Sandwich and iced tea, among others.
