Blooming business faces heat

Florists have a tough time keeping pace with demand

June 08, 2012 12:54 pm | Updated July 12, 2016 01:10 am IST - VISAKHAPATNAM

A florist arranging colourful blooms in Visakhapatnam. Photo: C.V.Subrahmanyam.

A florist arranging colourful blooms in Visakhapatnam. Photo: C.V.Subrahmanyam.

Pink carnations, red anthuriums, purple and pink chrysanthemums, exotic orchids and Asiatic lilies form a part of many a celebration. Whether greeting somebody on special occasions or visiting a patient in the hospital or arranging it in a cosy corner, colourful blooms are the most preferred.

But florists are having a tough time keeping pace with the growing demand for flowers. A bouquet of flowers that would remain fresh for 3-4 days usually is losing its charm in a day or two. The sweltering heat is causing an unpleasant situation for the florist. As a result, florists are incurring loss in an otherwise blooming business. The sensitivity of the green stalks like asparagus, golden rod, daisy leaves and palm leaves are the most affected due to its high sensitivity feature combined with scorching heat.

Most of the florists are getting their stocks transported from Bangalore, neighbouring areas and wholesale dealers in the city. The cost involved to maintain the bouquets has increased as air-conditioners are required to restore freshness for at least two days, explains Rajesh Jain, owner of Ferns-n-Petals. “Apart from our regular delivery to the hospitals, corporate offices and other retail stores, sale across the counter has come down by 40 per cent,” he said. “Usually, the business will be around Rs.6,000 per day but due to unfavourable weather, sale has dropped to Rs.3,000. Flowers and stalks are getting spoiled during transit leading to heavy loss. Hope the situation would improve within few weeks,” said Suri Babu who owns Darling's Florist at Asilmetta.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.