Women in the coastal belt are very enterprising, says Pattur

The city has high potential for exploring fashion designing. All we need is a new line of thinking; say Sri Nivas Rao Pattur and Rajasekhar Narayan, fashions designers of repute. They were roped in by the city-based Samana Institute for Design Studies (SIDS) as faculty members.

Mr. Pattur is the chief mentor-cum-Director of the institute while Mr. Narayan will equip budding designers at the institute with latest knowledge and trends in fashion designing across the world.


“To make the local youth employable is essential, especially in the light of their rapid migration to bigger cities in search of greener pastures. The focus must now be laid on small cities,” says Mr. Pattur.

Emphasising on the need for creating work locally, Mr. Pattur says the efforts should be in a direction to transform the ‘local’ into ‘glocal’. “Women in this coastal belt are very enterprising. We must build up on our strengths, hand-hold them through this journey towards a successful path,” says Mr. Pattur.

Mr. Narayana, who is a product of the National Institute of Design (NID), Ahmedabad, believes in the magical success of hard work coupled with commitment.

“There is no elevator to success. Our focus has been on imparting quality design education. The best thing about the current fashion scenario is that you get very good stuff here in India itself and one need not travel abroad for shopping for good apparel. Moreover, people are developing good taste and that gives chance to everyone in this field to showcase their talent,” he says.

Quiz him about the prospects for fashion designers and he says: “There is a lot of positivity around. I can see it going only in one direction – up…up…and above”.

The fact that there is a need to give something new every day to the current day fashionist as does not deter the duo. “The only way to usher in change is to educate the local designers and we are here to set the ball rolling for the much-needed transformation in the local fashion scenario,” says the duo.

Mr. Pattur and Mr. Narayan have been made part of the SIDS to impart world-class coaching to students in fashion apparel designing.

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