About 50 weaver societies across the State have descended on the city to participate in the Special Handloom Expo-2011 launched at AP Film Chamber of Commerce Hall on Monday.
At the venue in Gandhi Nagar, Vijayawada (Central) MLA Malladi Vishnu formally inaugurated the 15-day exhibition. The expo offers Gadwal, dharmavaram, pochampalli, bandarpetu etc. sarees, towels, cotton shirting, Karimnagar design bed sheets, doormats, lungis, and dhotis.
On the occasion, the speakers said that the expo was being organised to help the weavers' cooperative societies to liquidate the cloth stocks held with them. The expo would provide continuous employment and better wages to the handloom weavers, and enable them to interact with the customers directly to know latest tastes, trends and requirements.
The Central Government was sponsoring the programme and the cost of arrangements like accommodation, furniture, advertisement, lighting would be borne by the government.
It is estimated that the sales would be between Rs.90 lakh to Rs.1 crore at the expo. Weavers' Service Centre Deputy Director K.K. Sharma, Handlooms department Deputy Director A. Satyanarayana, development officer Ch. Subrahmanyam and others were present.
Keywords: Indian handloom