The Artiste, the first short-film produced by the newly formed Movie Artistes and Technicians’ Welfare Association (MATWA), was released by veteran stage artist and educationist M.C. Das at Rotary Children’s Auditorium here on Saturday. The film depicts the travails of artistes and how they cope with day-to-day challenges in their highly competitive world.
On the occasion, Mr. Das said short films may not ever become blockbusters like the big-budget films but they earn public acclaim of they take up good themes and convey them in a crisp manner that strikes a chord with the masses.
Social media sites like Facebook and YouTube are excellent platforms for expanding the reach of short films. Besides, participating in international short film contests would give extra mileage to budding movie-makers, Mr. Das added.
Abhiruchi Cultural and Literary Organization president P. Krishnaji said short film-makers should not be discouraged by the fact that big budget films have more financial muscle and command greater audiences and publicity. Those aspiring to make their mark in the film world have to be innovative in selecting their stories/themes and see how best they can project them within their limitations, he added.
MATWA president J.L.N. Sastry, secretary Syam Babu and treasurer K. Vijay Sekhar were among those present.
