“Human Resource Management (HRM) is at the heart of, and the heartbeat of, a company. It is the most important asset of a company, especially during turbulent times,” said M. Gopala Krishna, a retired civil servant on Wednesday.

Delivering the keynote address of a seminar on “Creative HRM for Corporate Excellence” organised by the Department of Commerce and Business Administration of the P.G. Centre in P. B. Siddhartha College of Arts and Science, in association with National HRD Network, Mr. Gopala Krishna pointed out that strategic and intellectual inputs come from HRM.

Speaking about creativity, he said it was an offshoot of insight, focus and finesse. “Creativity must result in innovation and innovation is doing things in a novel way. It results in value addition.

Corporate excellence is nothing but excelling oneself and exceeding the expectations of the customers and this comes only from the ability to change and see certainty in uncertainty,” he emphasised.

He said HRM had the power to transform the ‘swabhava’ of people into ‘swakarma’ and ‘swadharma’.

“Excellence also means adherence to truth, trust and transparency and to continuously raise one’s own standard. Build your core competence and aim for customer-centric growth and employees-centric change,” he advised.

Mr. Gopala Krishna said proficiency of employees must become efficiency of work and this efficiency, in turn, must become the biggest asset of a company.

Doling out tips to students, he said if they followed with honesty their home work, hard work, smart work, team work and network, there wouldn’t be any stumbling block in their all-round development.

He said one must focus on developing leaders who have a firm focus on change management.

Vice-president of Siddhartha Academy B. Apparao inaugurated the seminar, while K.J.A. Swarup, DGM (HR), ITC Ltd., K. Satyanarayana, honorary Executive Director of the National HRD Network, R. Ganguli, senior Director (HR), Dr. Reddy’s Laboratories Ltd. and K. Pradeep Kumar, head of the HR, ITW India Ltd. were resource persons.

More In: Vijayawada