A fashion show was organised on Tuesday as a precursor to the sixth edition of The Hindu- Eenadu Lifestyle Show scheduled to be organised at PWD grounds from September 2 to 6. The fashion extravaganza was a spectacle of elegant jewellery, fashion couture, trousseau and lifestyle.
It was clearly a glittering night as haute couture and jewellery dazzled at their finest on the ramp. The models were ready in the wings, the music on the verge of rocking. There was colour. There was pomp. And there was attendance in good measure. And, it created wonders for the audience. As the loud applause echoed the hall, it was apparent that crowd enjoyed every sequence of the event.
In two sequences, the models displayed gold and diamond jewellery of Chennai-based GRT Jewellers. The glittering jewellery adorning their slender arms and necks and mostly elegant Indian wear for attire, the women exuded classiness, and at times, oomph. As the models walked the ramp, they smiled, posed and were expressive. The make-up and garments were neutral. They sashayed down the ramp in chunky, spread out jewellery items. And, the hand movements were perfectly choreographed to enhance the beauty of jewellery.
The gala began with two sequences wherein the models waved the new catalogues of ‘wedding collection' and ‘shelwar and kameez collection' of M&M. And, the models, in final sequence, flashed the latest products of Samsung --cell phones and cameras—and danced to the tunes played by the DJ and prompted the audience to tap their feet. The floor was reverberated with pulsating tunes and jingles as the two Ukraine dancers who performed two Brazilian, Spanish and an Italian fusion dance in between each sequence.
The audience had their share of fun too, as the emcee chose to describe it, for the memorable event. Gifts were given away by the sponsors to enthusiastic participants in question round, physical performance – push ups—and cat walk. The audience pick two little sisters as the winners of impromptu catwalk competition sponsored by Nuzen Hair Oil. The gathering voted them to be the winner with a big round of applause.
Main sponsor
Samsung was the main sponsor of the fashion show, while GRT Jewellers and Nuzen Hair Oil were associate sponsors. City-based Maanya was a fashion partner, and The Gateway Hotel was hospitality partner. The UB Beverages was cocktail partner, while Kingfisher and Pepsi were Beverage and soft drinks partners for the event. Vijaya and I Ads and Events were water and event partners, while Red FM and Hindi Milap were radio and media partners.
