Navita Mallik’s line of garments is a big pull for college crowd. The smile on the face of this New Delhi-based entrepreneur widens when a group of girls pause at her stall ‘Aalankrit’. A shrewd trader that she is, the lady lets her garments do the talking.
“The response was excellent on the initial two days but the bandh played spoilsport. People have begun to come again and I am hoping that we’ll see a bigger crowd from tomorrow,” she says, pointing to the wide range of saris and dress material that include hand work, mirror work and bandini prints.
Ms. Mallik’s ‘Aalankrit’ is one of the many stalls put up at Sri Seshasai Kalyana Vedika as part of ‘Weaves’, an ongoing exhibition-cum-sale of cotton and silk garments. The expo is open till January 8.
The venue is a perfect amalgamation of fashion, design and quality.
Those eager to catch up with latest trends are seen enquiring about prices and occasionally entering a stall. One can’t help wondering about the range of products brought under one roof.
The platform has been created primarily to promote the weaving community by showcasing their exclusive collection of exotic cotton and silk handloom saris and other fabrics, handcrafted and tailored to suit the taste of a cosmopolitan buyer.
Besides dress material and saris, there are home furnishings, stoles and dupattas.
In addition to traditional brands like Gadwal, Dharmavaram, Pochampally, Mangalagiri, Kalamkari and raw silks from Andhra Pradesh, traders from across the length and breath of the country have descended here to lure even the most discerning buyer with tussar and kantha from Bihar, Kosa silk from Chattisgarh, shawls, dress material and printed saris from Jammu and Kashmir, Chintamani, Kasouti work and Mysore silk saris from Karnataka, Chanderi and Maheswari from Madhya Pradesh, Bomkai and Sambalpur from Orissa, Bandhej, Kota & Dabu prints from Rajasthan, Chettinads from Tamil Nadu, Tanchoi and Jamavar from Uttar Pradesh and Baluchari and Tangail from West Bengal.