Axis Bank on Wednesday announced the launch of “MyDesign Card”, India's first debit card which allows the customer to incorporate a personal image of his or her choice.

Speaking at the launch function, Jairam Sridharan, head (consumer lending & payments), said the popularity of debit cards, especially for purchases, was growing rapidly in the country. “By empowering our customers to design their debit cards, “MyDesign” aims to promote closer customer engagement with the bank,” Mr. Sridharan said.

 He said the facility can be availed by logging online to the bank's portal or apply for the card through any branch of the bank.

In “MyDesign', the customer can incorporate images of themselves and their loved ones, and recapture moments from their fondest memories on their debit cards. The module also provides customers with an option to choose an image from a wide gallery which includes sports, zodiac signs, Indian & international tourist spots, wildlife and pets, landscapes, music, automobiles and many other images, he said.