Bharat Heavy Electricals Limited (BHEL) has initiated measures to form quality circles at the levels of supervisors and executives, Chairman and Managing Director B.Prasada Rao informed on Thursday.

Though they are already involved indirectly in the quality circle movement through guidance, quality circles for officials will help in discussion of higher level of issues, Mr.Prasada Rao said inaugurating the 23 BHEL Annual Quality Circle Summit 2012 here. Enhancing productivity by increasing quality standards was vital for right pricing of products to sustain in a competitive scenario. “We must keep working on optimisation of cost, and talk, think and perform quality.” BHEL was continuously improving technology, he said, justifying the company’s high expenditure on research and development. Top technology must be developed indigenously as no country would part with its current technology, Mr.Prasada Rao explained.

Quality being all-pervasive, sequential delivery of products requires attention. Right from designing to commissioning, even a single aspect of quality cannot be ignored, he said, inviting the attention of employees to the difficult phase BHEL was in at present after expanding capacity to 20,000 MW. Fortunately, customers who had earlier patronised Chinese equipment were coming back to BHEL. It was the responsibility of employees to take the company’s brand value to a higher level. Ideas generated by quality circles must be implemented down the years across the units, he emphasised.

In his key note address, the executive director of BHEL Tiruchi A.V.Krishnan said the company has already demonstrated its high quality products globally, and was a step ahead in competition. Calling for physical, emotional and intellectual involvement of employees, he felt certain that the Quality Circle Movement will serve as a platform to perform better. Mr. Krishnan saw an augury for making quality a way of life at workplace in the increasing interest of younger generation in Quality Circle movement, and the prizes they have been winning.

Presenting an overview of Quality Circle Movement, Anuj Bhatnagar, General Manager / Corp. Quality, said in three decades time, the number of Quality Circles in BHEL has reached 1200 accounting for 9,000 plus employees. The movement was a platform for value addition through higher productivity and quality. This year, four units of BHEL won four laurels – three gold medals and one sliver – in the annual International Quality Circle convention. Newly instituted CMD Trophy was won by the High Pressure Boiler Plant, Tiruchi Complex.